S-01.1
Performance MediaPaid acquisition · cross-channel
Cross-channel paid acquisition across Meta, Google, TikTok, Reddit, and the programmatic open web. We optimize against contribution margin and incrementality — not platform-reported ROAS theater.
Inputs
Account audits
Creative testing systems
MMM & incrementality studies
S-01.2
Brand & IdentityVisual + verbal systems
Names, marks, type, and verbal systems built to scale past a single launch. We work in long arcs and write the rules down so a junior designer can carry them three years later without calling us.
Inputs
Naming & verbal identity
Visual & motion systems
Guideline architecture
S-01.3
Creative ProductionStudio · edit · UGC
A small in-house production bench making the creative the media team also has to buy on. Production and performance under one roof means feedback in days, not weeks — and a kill rate that doesn't bankrupt the brief.
Inputs
In-house studio & edit
UGC & creator briefs
Modular ad systems
S-01.4
Web & EngineeringMarketing sites · storefronts · tools
Marketing sites, headless storefronts, internal admin tools. Opinionated modern stack — not framework-of-the-month. We build for the ops team that has to live in the CMS after launch.
Inputs
Next.js · Astro
Shopify Hydrogen & Plus
Headless CMS · admin tooling
S-01.5
Data & MeasurementPipelines · attribution · reporting
Clean ingestion, honest dashboards, attribution and LTV modeling that survives a board meeting. We treat measurement as a load-bearing feature of the business — not a quarterly afterthought.
Inputs
GA4 · Snowflake pipelines
Attribution & LTV models
Executive reporting
S-01.6
Fractional AdvisoryCMO-level seat · part-time
For founders and operators who need a CMO-shaped brain on a part-time budget. Real authority, embedded into the operating cadence — not a monthly call and a slack channel that goes quiet by Q3.
Inputs
Fractional CMO seat
Channel diligence
GTM operating reviews