FILE · ATL-2026.03 Rev. 14 · Issued from Cleveland, OH Working hours · Mon–Fri · ET Specification & Specimen Sheet
Atlas Advertising Solutions Est. 2011 · Cleveland, OH 44114
Specification 00 — Statement of Work

Advertising,
engineered
to specification.

Atlas Advertising Solutions is a working advertising shop on the east side of downtown Cleveland. We treat campaigns the way engineers treat structures — with tolerances, load tests, and a paper trail. If a line can't be defended on a spec sheet, it doesn't ship.

The Studio · At a Glancev.14

Founded
2011 · 15 years operating
Headquarters
Cleveland, OH · 44114
Structure
Independent partnership
Disciplines
Six, integrated
Engagements
Project · retainer · fractional
Sector focus
Industrial · B2B · DTC · Healthcare
Tooling
Meta · Google · TikTok · TTD · GA4 · Snowflake
$142M+
Working media managed since founding
01 / VI
Services · Specification
Six disciplines · one bench · senior operators on every account
SHEET S-01
S-01.1
Performance MediaPaid acquisition · cross-channel
Cross-channel paid acquisition across Meta, Google, TikTok, Reddit, and the programmatic open web. We optimize against contribution margin and incrementality — not platform-reported ROAS theater.
Inputs Account audits
Creative testing systems
MMM & incrementality studies
S-01.2
Brand & IdentityVisual + verbal systems
Names, marks, type, and verbal systems built to scale past a single launch. We work in long arcs and write the rules down so a junior designer can carry them three years later without calling us.
Inputs Naming & verbal identity
Visual & motion systems
Guideline architecture
S-01.3
Creative ProductionStudio · edit · UGC
A small in-house production bench making the creative the media team also has to buy on. Production and performance under one roof means feedback in days, not weeks — and a kill rate that doesn't bankrupt the brief.
Inputs In-house studio & edit
UGC & creator briefs
Modular ad systems
S-01.4
Web & EngineeringMarketing sites · storefronts · tools
Marketing sites, headless storefronts, internal admin tools. Opinionated modern stack — not framework-of-the-month. We build for the ops team that has to live in the CMS after launch.
Inputs Next.js · Astro
Shopify Hydrogen & Plus
Headless CMS · admin tooling
S-01.5
Data & MeasurementPipelines · attribution · reporting
Clean ingestion, honest dashboards, attribution and LTV modeling that survives a board meeting. We treat measurement as a load-bearing feature of the business — not a quarterly afterthought.
Inputs GA4 · Snowflake pipelines
Attribution & LTV models
Executive reporting
S-01.6
Fractional AdvisoryCMO-level seat · part-time
For founders and operators who need a CMO-shaped brain on a part-time budget. Real authority, embedded into the operating cadence — not a monthly call and a slack channel that goes quiet by Q3.
Inputs Fractional CMO seat
Channel diligence
GTM operating reviews
02 / VI
Specimens · Field Notes
Recent engagements · lightly disguised · figures verified to client books
SHEET S-02
SP-001 · Industrial manufacturer Engagement · 14 months

From a Trade-Show Budget to a Real Demand Engine

A mid-market industrial OEM with strong product, weak distribution outside the trade-show circuit. We rebuilt the digital stack from the brief outward — search, paid social, account-based programmatic, and a sales-aligned site that finally answered the buyer's actual questions.

Pipeline · YoY
+218%
Cost / SQL
−47%
Show-floor reliance
−63%
SP-002 · Regional health system Engagement · ongoing · 4 yrs

A Service-Line Strategy That Pays the Service Line Back

A multi-hospital system needed to grow specific high-margin service lines without cannibalizing the rest. We rebuilt measurement against patient acquisition cost by service line, retired vanity spend, and shipped a creative system tuned for each market.

CPA · target lines
−38%
Volume · YoY
+71%
Reporting cadence
Weekly
SP-003 · Direct-to-consumer Engagement · 18 months

A Brand Rebuilt for Margin, Not Just Top-Line

A nine-figure DTC brand had quietly stopped being profitable on new customers. We rebuilt the paid stack from the creative brief outward, instrumented a clean MMM, and shifted 28% of spend off the platform we inherited. First profitable Q4 since 2021.

Blended CAC · YoY
−41%
Contribution margin
2.3×
Profitable Q4
First in 4y
SP-004 · B2B SaaS · vertical Engagement · 6 months

A Category Leader That Finally Sounded Like Itself

A vertical SaaS that read like a competitor's site. We rebuilt naming, identity, narrative, and the marketing site in a single coordinated pass — and rewrote the buyer journey so every page paid back its existence in pipeline. Series C closed two weeks later.

Demo conversion
+58%
Pipeline · 90d
+2.1×
Series C
Closed on time
03 / VI
Method · Operating Procedure
Four phases · documented · auditable · the same for every engagement
SHEET S-03
01Phase
Diligence
We start with a paid, fixed-fee diligence period before any retainer. No discovery theater — a real audit of the account, the data, the funnel, and the assumptions the previous team left behind. The output is a written brief that survives a board read-through.
Deliverable Written diligence brief Channel + account audits Baseline measurement plan
02Phase
Specification
We write a spec sheet for the engagement. Targets, tolerances, channels, creative cadence, decision rights, and the exact line on the P&L we expect to move. Both sides sign it. If we miss it, we say so first — and we say so in writing.
Deliverable Signed engagement spec Measurement & reporting plan Operating cadence
03Phase
Build & Ship
We build the creative system, rebuild the media stack, ship the site, and instrument the measurement. Senior operators run the work — no junior team picks up after the pitch. We ship weekly and review monthly against the signed spec.
Deliverable Live media + creative Site / system / tooling Honest weekly reporting
04Phase
Audit & Hand-Off
Every quarter we audit our own work against the spec we signed. If the engagement is still earning its keep, we keep going. If it isn't, we fix it or we hand it back — and we'll help you find a better fit. We've ended retainers that were still paying us. We'll do it again.
Deliverable Quarterly self-audit Honest renewal call Clean hand-off if needed
04 / VI
Studio · About the Shop
Who, where, and on whose terms
SHEET S-04

A working shop in the Warehouse District of downtown Cleveland.

Atlas Advertising Solutions is an independent operating partnership. We were not started to chase a category, a deck, or a round of funding. We were started because the people who built it kept running into the same problem from inside larger agencies: the people closest to the work were the furthest from the decisions.

So the structure is the point. Senior operators stay on the account. Junior staff exist to learn, not to absorb margin. The roster is intentionally small enough that the partners read every report before it ships, and small enough that we turn down more work than we accept.

Our practice sits at an unfashionable intersection: media buying that respects engineering, engineering that respects brand, brand that respects the P&L. Each discipline is supposed to make the others better. When it doesn't, that's a problem worth fixing — not papering over with a louder deck.

We've shipped work for industrial manufacturers, regional health systems, vertical SaaS platforms, venture-backed consumer brands, a national franchise system, and a small but stubborn list of family businesses we've worked with for a decade. The thread is operators who care about outcomes more than process — and who'd rather be told the truth quickly than the right thing slowly.

Vitalsv.14

Founded
2011
Headquarters
Cleveland, OH
Structure
Independent partnership
Investors
None · self-funded
Headcount
Boutique · by design
Engagements
Project · retainer · fractional
Pricing
Output-priced · not seat-priced
Sector focus
Industrial · B2B · DTC · Health
Working hours
Mon–Fri · ET
Visits
By prior correspondence
05 / VI
Contact · Correspondence
The only inbox we keep open · answered within one working day
SHEET S-05

Send a brief.
We'll send a spec sheet.

A short, specific email goes further than a calendar invite. Tell us what you're trying to do, what's in the way, and when it needs to happen. We answer every inbound within a working day — and we're honest, in writing, when we're not the right fit.

Direct line · the studio inbox
contactus@atlasadvertisingsolutions.com
Studio · By AppointmentS-05.1
1300 E 9th St
Suite 202
Cleveland, OH 44114
HoursMonday–Friday · ET
VisitsBy prior correspondence only
MailAccepted at suite 202
Domainatlasadvertisingsolutions.com
File ref.ATL-2026.03 · Rev. 14